Pressdays: Fair Fashion Autumn 2018 – with Fashion Fika

Fashion Fika x diekonsumentin

Berlin Press Days
– Fair Fashion Autumn 2018

shortcuts – Wir versuchen euch hier hin und wieder mitzunehmen, wenn wir auf den Pressetagen auf der Suche nach fairer Mode herumhüpfen. Dazu gehört die Neue Botschaft Hamburg, die Hamburger Pressetage für lokale und meist faire, wenn nicht gar öko-faire Mode und natürlich auch die Berliner Pressetage, an denen sich heute auch Agenturen mit Schwerpunkt Nachhaltigkeit wie KERN Kommunikation treffen und die kommenden Kollektionen der nächsten Saison zeigen. In dieser Saison (Saison heisst in diesem Fall: die Berliner Hitze in Sommerkleidung zu überstehen, während man sich warme Herbstkleidung ansieht) schaffte Anna in ihrer Mittagspause nur einen kurzen Agenturstopp. Und obwohl es ein ein langes Mittagessen mit anschliessenden Drinks in der Torstraße wurde, sind wir doppelt froh, Ann-Cathrin Schönrock getroffen zu haben. Anni ist nicht nur der kreative Kopf hinter dem Fair Fashion Blogzine Fashion Fika… sonder hatte ein wenig mehr zeit mitgebracht, ein paar Schätze in petto und außerdem ihre Kamera dabei. Voilá: Hier also ein Blick durch das Kameraobjektiv unserer Quasi-Gastredakteurin Anni. Die übrigens Modedesign studiert hat, ein wunderbares Auge für Ästhetik mitbringt und ihr Nachhaltigkeit 1×1 im Schlaf kennt.

We try and take you along whenever hopping around the Pressdays. Hunting for fair fashion to come we are occasionally stopping by at Neue Botschaft Hamburg, the Hamburg based pressdays for local and mostly fair if not even eco-fair fashion and, of course, the Berlin Press Days where nowadays also agencies with a focus on sustainability like KERN Kommunikation gather and show the upcoming collections of next  season. This season – season in the terms of trying to survive the Berlin heat in summer clothes while looking at autumn garments – Anna made a quick agency stop during her lunch break. And though it turned out to be a long lunch ending with a few drinks at Torstrasse, instead of returning to Hamburg early, we’re glad to have run into Ann-Cathrin Schönrock who is the creative mind behind the little Blogzine Fashion Fika. Why the joy? Well, because she not only had a few treasures to tell us about but had taken her camera along, too. So voilá: Here’s a view through the camera lens of our quasi guest-editor Anni. Who, by the way, studied fashion design herself, has a wonderful eye for aesthtetics and knows her sustainability 1×1 by heart.

Getting caught at Torstraße 66, where we visited the Munich based label WOMOM.

Trying beautiful things by Hui Hui Studio at
Neue Botschaft Hamburg
@Objekte unserer Tage Showroom.


For a few seasons now Melodie Michelberger is taking the Neue Botschaft Hamburg to Berlin. Along other favourite Fair Fashion labels like FOLKDAYS and Jan n June we spotted our Hamburg based eco-fair shoe brand NINE TO FIVE. The label is working with salmon leather and ecologically treated calf leather only… and is going extra bold next season. Do you agree with us that these heels are not only ueber-cool but make a yet another good statement on how ethics and aesthetics can go along very well together? 

neubau eyewear

Impressions from a quick stop at Heroes & Heroines, where we had a sneak peek to see what neubau eyewear has been up to, lately. The Austria based eyewear brand is a pioneer regarding sustainable frames. And as we fell in love with their designs oh-so-quickly, we already shot some of their sun glasses recently. Find the story up on the Mag – and the label added to our Fair Fashion Guide. Oh, and keep your eyes open on instagram, as we will be trying out reading glasses, soon…


When in Berlin with Anni, we finally and kind of belated discovered WOMOM, the already infamous brand from Munich who calls out to abandon clichés based around motherhood. And it’s not only female empowerment they care for, but sustainability as well. The recent collaboration with Munich based designer Kathrin Heubeck Earrings adds some beautiful accessories to the range of shirts and jumpers. Can you tell it was love at first sight?

WOMOM Shirt | WOMOM x Kathrin Heubeck Earrings (already in Store) and Bag (in Stores, too!)
LANIUS boots and coat (coming AW18) | Elsien Gringhuis jackets (coming AW18)

WOMON, LANIUS & Elsien Gringhuis

While Anna only made it to a few agencies that day Anni luckily found the time to stop by at KERN Communication, too. What’s their selection all about? Well, here you can find the most beautiful selection of Fair Fashion labels from LANIUS to Elsien Gringhuis. The cologne based label LANIUS is one of our favorites when it comes to outerwear. And, yes, they recently started a line of shoes, too! Meanwhile, Elsien Gringhuis is the most beautiful address when it comes to capsule wardrobes. Can you tell we are kind of excitedly looking forward for fall to come? But a propos waiting: We included some of the WOMOM treasures above, as the collaboration is out in stores already!

Goodbye Berlin… we promise we’ll be back with more time, next season!


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