Fair Fashion Guide – LANA

Fair Fashion Guide

In cooperation with the listed brands:
This article contains PR Samples.

May we present? Our Guide to Eco Fair Fashion – the Fashion Edit. Over the past few years, we have tried and learned to appreciate different labels throughout the still young eco fashion market. And now, finally, we step by step will list a small selection of labels for you, which have convinced us for various reasons. This part of our Fair Fashion Guide lies it's focus on brands that are especially dedicated to celebrating fashion in the most sustainable way as possible without compromising the love for fashion design! Let's leave fast changing fashion trends behind and celebrate good design instead which dares to create more than just a plain white T-shirt.

Our personal credo? Let's not forget the fun in fair fashion! (And admit it, we all need to be a little less serious from time to time, right?)

Öko-faire Mode – geht das auch in richtig modisch? Spätestens 2020 können wir antworten: ja! Hier kommen wir zum Teil unseres Fair Fashion Guides der den Fokus auf diejenigen Mode Labels legt, die trotz des Anliegens, Textilien nachhaltig zu denken und zu designen, den Spaß an der Mode nicht verlieren soll.

Dürfen wir präsentieren? Ein paar unserer liebsten Fair Fashion Labels, bei denen Design ganz groß geschrieben wird. Und bei denen ›Capsule Wardrobe‹ nicht Abstinenz und monochrome Farben heißt – sondern ganz im Gegenteil fröhlicher Minimalismus mit Mut zum Ausgefallenen. (Und gebt's zu, uns allen in der Fair Fashion Branche könnte ein bisschen weniger Ernsthaftigkeit und ein bisschen mehr Fun manchmal ganz schön gut tun!)





LANA is one of three lines behind the family run business LANA organic that was founded in 1987 by Hermann und Anne Kohnen and is nowadays run by their daughter Maria Kohnen. 

Unlike most of the early eco pioneers LANA was quick with designing to appeal to a younger generation of eco conscious minds. It's unique focus on self designed prints and the aim to build up a capsule wardrobe with each collection that is more than basic (how ueber-cool are these prints once again?) made us fall in love with the line whenever we first lay sight on it. This is the label you don't want to miss when starting to abandon Fast Fashion for conscious design that's made to last and looots of fun anyways.


Eco, Fair, Design

Global Organic Textile Standard (GOTS), PETA-Approved Vegan

Materials: e.g. Organic Cotton, Tencel

Production: Made in Europe and Turkey

Known for: Their uniquely designed prints