A guide to: Sustainable Denim

A Guide to:
Sustainable Denim


In cooperation with the listed brands.
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As long-lasting and basic it sounds: Denim is dirty. That's why more and more labels take on the task of ›detoxing‹ their product, reducing toxic chemicals and waste water, some of them even tackling circular lifecycles. Here are some of them.

So sehr die Blue Jeans nach einem langlebigen Klassiker klingt – so unschön sind die realen Bedingungen ihrer Produktion. Deshalb haben sich einige Labels das ›detoxen‹ auf die Fahnen geschrieben: keine Chemikalien, weniger Wasserverbrauch und teils sogar Kreislaufwirtschaft. Hier sind ein paar von ihnen.

 

Detox

Die Jeansproduktion ist schmutzig, wie wir heute aus zahlreichen Dokumentarfilmen über die Auswirkungen der Mode auf die Umwelt und die Gesundheit der Arbeiter*innen in der Bekleidungsindustrie wissen. Die Entgiftung beginnt mit der Verwendung von Bio-Baumwolle, um Pestizide in der Landwirtschaft zu vermeiden, dem Verzicht auf beliebte Styles wie chlorgebleichter Denim Jeans und auch dem Verzicht auf Schwermetalle oder Leder bei der Veredelung einer Jeans mit Knöpfen und Aufnähern. 

Jeans production is dirty, as we today all know from various documentaries about the horrific impact of fashion on the environment and the garment workers' health. Detoxing starts with using organic cotton to avoid pesticides during farming, abandoning styles like chlorine-bleached denim and also abandoning heavy metals or leather during the finishing of a jeans with buttons and patches.  

Water waste

Für die Herstellung einer Jeans braucht es bis zu 8.000 Liter Wasser. (Quelle) Aber, hier die gute Nachricht: Durch die Verwendung von biologisch angebauter Baumwolle und den Verzicht auf giftige und schmutzige Arbeitsschritte, wie z.B. das Bleichen, können wir den Wasserverbrauch einer Jeans um bis zu 91% reduzieren. (Quelle)

It takes around 8.000 liters of water to make your favorite pair of jeans. (Source) But here's the good news: by using organically grown cotton and abandoning the toxic and dirty processes of bleaching etc. we can indeed reduce the water consumption of a jeans up to 91%. (Source)

Circular fashion

Das nachhaltigste Kleidungsstück aus Denim ist das, das man nicht neu kauft – oder zumindest eines, das mit dem Schwerpunkt auf dem, was bereits im System vorhanden ist, hergestellt wurde. Solche Strategien beinhalten recycelte Baumwolle oder sogar upgecycleten alten Denimstoff, der zu neuer Ware verarbeitet wird. Der Überbegriff hierfür ist Circular Fashion - und darüber gibt es aktuell immer mehr zu lesen und zu lernen! Das könnte nämlich die Zukunft von Mode sein...

The most sustainable garment made from denim is the one you don't buy new – or at least one, that was produced with a focus on what's already in the system. The strategies include recycled cotton or even upcycled old denim fabric that is turned into new goods. The overview term is circular fashion – and there's indeed a lot to read and learn about it! Because: this may be the future of fashion?


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Armedangels denim jacket & jeans

Detoxed


›... it’s our mission to combine fair working conditions and sustainable, high quality materials with beautiful design. Instead of chasing the latest trends we focus on modern, contemporary collections.‹

For many of our generation Armedangels is the Pioneer regarding consciously produced street wear. During recent years the label turned into a full grown slow fashion label combining denim styles and basics with more fashionable, yet lasting designs.


Website

Certified:
Global Organic Textile Standard (GOTS), FAIR WEAR FOUNDATION (FWF), Fairtrade, PETA-Approved Vegan

Known for:
#DetoxDenim (Organic Cotton, Heavy metal-free buttons, Chlorine-free wash)

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Bridge&Tunnel upcycled denim blouson & hip bag | vintage jeans

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Upcycled



When talking upcycling the Hamburg based label Bridge&Tunnel is not to miss out on. Their denim designs are made from post- & pre-consumer waste – speaking second hand textiles and surplus material. Their claim: ›design that changes society.‹ They produce not only sustainably but fairly, too. – in the middle of Hamburg with socially disadvantaged people as well as refugees who only recently came to Germany. The team unites their skill in terms of craftsmanship beyond certificates and diplomas and the realization: Those who work not only get to know people, but also those who work feel needed.

 

Website

Criteria:
Social & Fair

Known for:
The dream-team behind the label – Conny and Lotte 

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VINOKILO denim jacket and jeans

Vintage!


The most sustainable garment made from denim is the one you don't buy new. And of course, the Mainz-based start up VINOKILO is not to miss when talking about vintage jeans. We've known the team that's behind most of the vintage kilo sale events all over Germany for a while now and quickly became friends withe the ueber-fun group of people. Not only have we selected and auctioned a few favorite vintage pieces together during our launch party, but also sorted unbelievable amounts of second hand clothing together. While – you probably can imagine – discussing every dimension of the second hand clothing market.


Website

Criteria:
True Vintage

Known for:
Their vintage kilo sales

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Soon to be continued…