A Guide to:
Online Vintage Fashion
In cooperation with the listed brands.
This article contains PR Samples.
May we take you along into the pleasuring depths of hunting for vintage pieces online? We admit: one of our all-time favourite passe-têmps is not just finding treasures at the racks of a hip eco and fair fashion boutique; it’s finding treasures in unexpected places, in unexpected shape and color, discovering high quality pieces on a little budget and meanwhile escaping the cycle of the constant need for something new in the most enjoyable manner – finding the ›new‹ in something ›old‹.
Did you, by the way, know? The term Vintage is derived from the French term Vendange (vintage) which refers to the vintage of a wine. In the twenties, however, the term was first applied to automobiles and has since been used more and more widely for (particularly high-quality/luxurious) cars, pieces of furniture and fashion from past times. When we speak of vintage clothing today, experts mean mainly originals from the twenties to the eighties, which do not necessarily have to be worn, while we often think of particularly high-quality used clothing. This is why terms such as Second Hand and Pre Loved (which is mainly used in the high-priced segment) are now circulating, too.
When we are saying vintage we are thinking of garments which have sustained for a while already, and therefore proved being worthy of our actual Slow Fashion Manifest. You even will recognize a few of the brands from our first ever shooting in 2015, as the little vintage concept stores and market places we once found and fell in love with stayed with us ever since.
Einer unserer Lieblings-Zeitvertreibe, Mode technisch, ist und bleibt die Schatzsuche nach Vintage Stücken in unerwarteter Form und Farbe, das Suchen und Finden von qualitativ hochwertigen Kleidungsstücken für wenig Geld – und das gleichzeitigen Ausbrechen aus dem Kreislauf des ständigen Bedürfnisses nach Neuem auf die angenehmste Art und Weise: das "Neue" in etwas "Altem" zu finden. Dürfen wir euch heute deshalb in die oh-so-schönen Untiefen der Online-Jagd nach Vintage Schätzen entführen?
Wenn wir von Vintage sprechen, denken wir an Kleidungsstücke, die bereits ihre eigene Weile überdauert und gehalten haben und sich daher als würdig für unser Slow Fashion Manifest erwiesen haben. Eigentlich stammt der Begriff Vintage vom französischen Begriff Vendange (›Jahrgang‹) der auf die Weinlese, also den Jahrgang eines Weines referiert. In den zwanziger Jahren wurde der Begriff erstmals auch auf Automobile angewandt und wird seither immer breiter für (besonders hochwertige/luxuriöse) Oldtimer, Möbelstücke und Mode aus vergangenen Zeiten genutzt. Wenn wir heute von Vintage-Kleidung sprechen, dann meinen Experten vor allem Originale aus den Zwanzigerjahren bis zu den Achtzigerjahren, die nicht unbedingt getragen sein müssen, während Laien wie wir eher an besonders hochwertige gebrauchte Kleider denken. Abgrenzend kursieren daher inzwischen Begriffe wie Second Hand und Pre Loved (der vor allem im hochpreisigen Segment genutzt wird).
Übrigens: Wer uns schon länger begleitet wird Online Stores aus unserem ersten Shooting im Jahr 2015 wiedererkennen, denn gerade die kleinen Vintage-Konzeptläden und Marktplätze, die wir einst mit ziemlich großer Begeisterung entdeckt haben, sind uns (bzw. wir ihnen) seither treu geblieben.
Studio Kôr
Let's start with a new kid in the world wide web over which I have recently stumbled upon online. Berlin based Studio Kôr is the Vintage Online Shop I had been missing out on regarding conscious, modern and a clean curated selection of vintage pieces. (Especially while dwelling in all the oh-so-beautiful selections of stores that are based in the U.S., in France or elsewhere, where shopping seemed somewhat complicated and also a little decadent.)
Now, thanks to the wonderful founder Laura Pausewang who has an eye for discovering and curating pre-loved high quality treasures, we have a most beautiful answer coming from Germany. Can you feel the beautiful quality of the garments by just looking at them, too?
Collection No.2
Collection No.2 is probably the first Concept Shop that made me fall in love with the idea of shopping vintage online. I had formerly been searching through every vintage store possible whenever having a little time to look for special pieces that my mind had come up with – while choosing garments with the hands rather than the eyes, because when shopping vintage the touch and the feel is what most often makes you discover the most beautiful treasures.
Then I stumbled over Karoline Degerings Online-Shop-slash-Concept-Store, which the photographer at heart is very carefully curating, choosing only the most beautiful pieces of garments. Do you recognize it from our Slow Fashion Manifest? I promise, the haptic of every garment she choses equals the beautiful pictures she takes.
VINOKILO
We've known the team behind VINO KILO, a Mainz based slow fashion start up that's behind most of the vintage kilo sale events all over germany, for a while now and quickly became friends withe the ueber-fun group of people. Not only have we selected and auctioned a few favorite vintage pieces together during our launch party, but also sorted unbelievable amounts of second hand clothing together. While – you probably can imagine – discussing every dimension of the second hand clothing market.
Why we highly recommend their shop? Find amounts and amounts of vintage Levi's denim, pre-loved Burberry Trenchcoats, ueber-fun vintage dresses and everything else you dream of finding in the next vintage kilo shop.
